Katerina Stoilova
I'm a product designer crafting systems and experiences for the digital space
I simplify complex problems and transform them into intuitive solutions
My work sits at the crossroads of design, strategy, and business - where form meets function to create products people genuinely enjoy using.
Zephyra AI Assistant
Concept Mobile App Design
End-to-End UX Case Study
An assistant that feels less like an app and more like a thoughtful companion.
Zephyra is an intelligent AI assistant app designed to simplify daily tasks, enhance productivity and deliver contextual, proactive support.
About me
Analytical mind and a sharp eye for patterns - always connecting the dots between user needs, business goals, and design decisions. I thrive on being hands-on throughout the entire product lifecycle, from discovery to delivery, making sure every detail serves a purpose.
{ Good design is obvious. Great design is transparent }
Nexus B2B eCommerce
Digital Experience Project
Concept Web Design
Powering smarter IT procurement for the modern enterprise.
Nexus is a B2B eCommerce platform that streamlines IT procurement and service delivery - offering businesses a centralized hub to source, manage, and scale their technology needs with speed and confidence.
{ Design without data is art. Design with data is impact }
Experience
It took me awhile to find product design as my career path and way of being in this world. My background as a business analyst and IT service delivery manager means I don’t just design for users, I deeply understand business and customer needs too. I’ve spent years working closely with stakeholders, translating complex requirements into clear, strategic solutions. My experience sharpened my design approach: grounded in logic, driven by empathy, and always aligned with real-world impact.
Zephyra AI Assistant
Concept Mobile App Design
End-to-End UX Case Study
An assistant that feels less like an app and more like a thoughtful companion.
Zephyra is an intelligent AI assistant app designed to simplify daily tasks, enhance productivity, and deliver contextual, proactive support.
Skills
What I bring to the table? Well, I'm a strong blend of UX expertise and technical skills. I specialize in wireframing, prototyping, and user research, always ensuring designs are both user-centered and data-driven. With hands-on experience in HTML, CSS, and JavaScript, I understand the technical side of design and collaborate seamlessly with development teams. My goal is to create intuitive, impactful products that balance aesthetic appeal with optimal functionality.
{ Good design is good business }
Let's create something that matters!
If you're interested in collaborating on a project or discussing potential opportunities, I'd be happy to connect. Reach out and let’s explore how we can work together to create impactful solutions.